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Nike's Marketing Strategy



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The Nike campaign began in March and features a famous global sports star as well as an emotional personal story that captivates the viewers' attention. The Nike campaign is a standout because of the surreal and genuine interplay between the young stars and the famous athletes. Nike's campaign is different from other sports campaigns which use celebrity references to draw attention. It makes a subtle but genuine connection between the athletes and the stars.

Although it might alienate some US consumers, the campaign is likely to continue its success in the long-term. Nike was able create brand loyalty in record times. Nike also used trusted long-term partners in order to create an ad that was relevant to its core audience. It was able to tap into its core audience's values and needs, and created a brand image that is unbeatable.


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Despite the controversy around the ad's placement, the campaign has been widely praised. Its inclusion and technical proficiency earned praise from a variety media outlets, including CNN Business and It's Nice That. Ava DuVernay and other celebrities have given the campaign positive reviews. The ad has been endorsed by a number of celebrities who cited its message and example as an example how brands can help the planet.


The Nike ad splits audiences into two camps: those who believe the campaign is anti-American, and those who support a boycott. The campaign has been a success for Nike, and despite some negative reviews, it has shown that advertising campaigns can be both controversial and powerful. The company's latest ad proves that standing up for something more than your bottom line can result in success.

The Nike campaign is widely praised for its ability to connect with customers. Strong examples of this are the apps and social media pages that were created in tandem with the campaign. Its slogan "Just do it" is an ad campaign that is both authentic and social. As symbols of both genders, a Nike shirt worn by both a man or woman and a Nike Watch worn by the latter are examples. The brand is open to women of all sexes.


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Nike has a different campaign that targets both male and female athletes. This campaign, which features female athletes, draws attention both to issues of dominance as well as sexualization. Both genders are shown in a way that reflects brand values. It is an upbeat and powerful message. The male athlete pretends he's a sexy guy, while the female runs as though he's a simple woman.


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Statistics

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External Links

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Nike's Marketing Strategy